Zoetis is looking for a Digital Lead .
The Digital Lead plays a pivotal role in driving our digital transformation and shaping our online presence to enhance brand awareness, drive customer engagement, and ultimately contribute to the company's growth and success.
The digital Lead manages one digital manager, implements innovative digital strategies, and leverages cutting-edge technologies to deliver impactful results that resonate with our target audience, pet owner, farmers, vet staff and other stakeholders.
By harnessing the power of digital marketing channels and analytics, the Digital Lead helps us stay ahead of the curve in a rapidly evolving digital landscape, positioning Zoetis Benelux as a leader in our industry. The Digital Lead leveraged digital innovation to drive business outcomes and thrives in a collaborative, dynamic environment, collaborating with all teams of the organisation.
CORE RESPONSIBILITIES
Strategy & Planning
Develop and implement comprehensive digital marketing strategies to drive customer and consumer acquisition, engagement, and retention across all digital channels (e.g., website, email, social media, SEO/SEM, etc.).
Lead the digital manager, providing guidance, coaching, and support to ensure the successful execution of digital initiatives.
Collaborate with cross-functional teams, including Marketing, Sales, Commercial Operations, Center of Excellence, to align digital efforts with overall business objectives and priorities.
Analyze data and metrics to track performance, identify trends, and optimize digital campaigns and initiatives for maximum effectiveness and ROI.
Stay updated on emerging digital trends, technologies, and best practices, and recommend innovative strategies to stay ahead of the competition.
Manage digital budgets, resources, and vendor relationships effectively to ensure efficient use of resources and timely delivery of projects.
Relationships
Develop mutually beneficial long-term partnerships with local and international teams based on high quality interactions and exceptional provision of service
Implement bespoke solutions for the customer, utilising all available resources and tools
Address the specific and individual needs of customers and consumers proactively and effectively
Work effectively at all levels in the team; with the General Manager and Business Unit Directors and with all relevant stakeholders
Contribute to the success of your team by sharing best practice with colleagues and proactively introducing ideas
Compliance
Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy, Global vet Policy, Zoetis values, travel & expenses policy and local codes of practice.
KEY SKILLS
Capability in, or potential to develop :
Deep knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social media, email marketing, content marketing, and analytics
Strong leadership abilities
Excellent analytical skills and the ability to translate data insights into actionable strategies and recommendations
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels of the organization
Results-driven mindset with a focus on continuous improvement and innovation
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
Strong written and verbal communication skills in Dutch and/or French + English
Drive and resilience, demonstrated with a persistent attitude
Our Colleagues make the difference
Keep your digital skills sharp. Train, and retrain
Be an expert on your domain – know them inside and out, and continue to learn
Use the experience from setbacks and failure to drive your future success
Always do the right thing
Sell what you know your customers need; what you know will work for their business
Uphold the highest standards of professionalism, honesty and integrity with the customer
Help build the reputation of our brand by understanding and supporting the things that we stand for
Customer obsessed
Know your stakeholders. Know more than just their names, know their business
Establish effective and lasting relationships with customers that build loyalty to our brand
Run it like you own it
Ground all digital plans in commercially sound thinking
Make realistic and achievable commitments to customers that work for our business whilst benefiting theirs
We are one Zoetis
Show the stakeholders a united team that speak with one voice
Give the team timely information and support that helps them to deliver their role
Know what’s going on around the business and talk about it to your customers
TRAINING & QUALIFICATIONS
Proven experience in digital marketing with a minimum of 5 years
Experience in leadership role
Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred
EXPERIENCE
Experience in a commercial industry
Experience in a digital lead role
Professional experiences gained in industries or sectors outside of Animal & Human Health are welcomed
TRAVEL REQUIREMENTS
High frequency of travel. Drivers License required.
Full time
