Brussels, Belgium (hybrid) · Permanent contract · As soon as possible

**Every euro we spend on ads should turn into demos, then into customers. You will be the person who makes that happen.**

At Shyfter, we build HR software that helps thousands of companies in hospitality, retail and beyond handle scheduling, time tracking and payroll preparation. We are growing by **60% every year and signing more than 100 new clients every month**, in Belgium and France.

Paid acquisition is an important customer acquisition channel for us. We are now looking for a **Senior Paid Acquisition Manager** to own all our paid channels across three markets: **French-speaking Belgium, Dutch-speaking Belgium and France**.

We are bringing all paid acquisition in-house, and you will lead that move. **You set the strategy, you allocate the budgets and you are accountable for cost per demo and new customers signed.**

Tasks
- ----

* Define and run the paid acquisition strategy across Google Ads, Meta, Microsoft Ads (Bing), ChatGPT Ads and new channels worth testing (LinkedIn, YouTube...).

* Take over the campaigns currently run by external agencies and build a fully in-house setup: accounts, structure, processes and reporting.

* Manage budgets by channel and by market, and reallocate them continuously based on performance.

* Build, structure and optimise campaigns: search, Performance Max, competitor campaigns, retargeting, social ads.

* Write and test ads and creatives with the marketing team, in the language and tone of each market.

* Improve landing pages and conversion rates with the web team: A/B tests, forms, messaging.

* Ensure reliable end-to-end tracking: GTM, GA4, offline conversions, HubSpot integration.

* Track real business metrics, not just clicks: cost per demo, demo-to-customer rate, CAC, return on ad spend by channel.

* Share clear weekly reporting with management and the sales team.

* Keep an eye on competitors, new ad formats and how search is changing with AI assistants.

**You are accountable for the volume of qualified demos, cost per demo and the contribution of paid acquisition to new customers.**

Requirements
- -----------

* **At least 5 years of hands-on paid acquisition experience**, with direct responsibility for significant budgets.

* Advanced expertise in Google Ads and Meta Ads, and real experience with Microsoft Ads.

* Experience in **B2B, ideally SaaS**, with a sales cycle that goes through a demo or a sales call.

* Experience with the Belgian and French markets.

* **Fluent French and very good Dutch**, so you can write and review ads in both languages.

* Professional working proficiency in English.

* A strong analytical mindset: comfortable with GA4, GTM, data exports and spreadsheets.

* Experience with HubSpot or a similar CRM to connect campaigns to revenue.

* Experience building or running paid acquisition in-house, not only from the agency side.

* Autonomy, rigour and a results mindset: you make decisions based on numbers.

**Experience at a B2B SaaS scale-up, or early tests with ads in AI tools, is a real plus.**

Benefits
- -------

* A permanent, full-time position in a fast-growing Belgian SaaS company.

* A key role with real ownership of strategy and budgets.

* A salary in line with your experience and a performance-based bonus.

* A direct, measurable impact on company growth.

* Close collaboration with management, sales and marketing.

* Hybrid work from our office on Avenue Louise in Brussels.

* Professional equipment and access to the tools you need.

**You know how to turn an ad budget into customers, and you can prove it with numbers? Let's talk.**

Send us your CV and a short summary of your recent results: budgets managed, channels, markets, cost per lead or per demo, and the improvement you achieved. Anonymised figures are welcome. Our selection process includes a first call, a practical audit of one of our ad accounts, and a meeting with management.