Position Summary
You have experience or a strong interest in marketing and market intelligence and you want to develop further in this area.
Supported by an intense coaching, you'll have the opportunity to join the Data, Research &Intelligence team of Mediabrands to develop your knowledge in a various skilled team. You’ll have to be able to play with all different kind of data and clients, with the opportunity to work on a varienty clients.
Key Responsibilities
PROJECT MANAGEMENT
Take a briefing from client (or Mediabrands D,R&I team)Create/ update questionnaires to ensure a maximum fit with the client’s needsCommunicate with our partners (Ivox/SSI) for the programing of questionnairesCollect the data after the field and check the Quotas / DataMake all analyses and create a presentation for the clientCommunicate with planners and experts/strategist to improve your knowledge and storyPresent the results to the clients
DATA MANAGEMENT
Extract data from different data-bases and different media (Wizzad+, Adview, Arianna, Adware Radio, Radio Reporter, Adware Internet, Galileo, Sysomos,…) and play with data in order to:
Analyze, interpret, comment and present MDB analysisCreate simple reporting in xls & ppt based on briefings, Heavy Planet reporting and dash-boards & complex reportsReport performances data in specific templates (network, pitch,…)Provide analytical support to the asking teams and provide information and explanations
and upon request:
Conduct performance analysisSupport and facilitate data collection and analysisProvide data mining and analytical support
TOOLING
Know the Connection Panel – Matrix (Ripple) – CAT (Moments) tools and its process amongst others, and communicate to othersGenerate GRPs by media using market tools & macros (TV, Press, Radio, Digital,…)Select touchpoints based on selected parametersModelize awareness curve or other KPIsBe able to analyze the models to include them in a global survey/performance analyzeIf needed, generate cover guides (in partnership with other team members)If needed, create Effective (multimedia) reach curve based on GRPs level by media (in partnership with other team members)
ECONOMETRIC MODELLING
Collect data coming from client and ensure a good communication between the client and the experts in the team.Organize the meetings and ensure the following of the project.
Desired Skills & Experience
Pro-active actionable person: think, propose & do
Problem solving attitude, strong organizing skills
High quality standards
Strong communicator
Empathic qualities: knows how to deal with a variety of people under stress
Outstanding language skills: NL AND/OR FR, AND ENG
Relevant experience in media and market intelligence
Highly numerate, MS Excel and PowerPoint skills required
SPSS knowledge/AIR/ or other analytic softwares is a plus
Strong analytical and result-oriented mindset
Discrete when it comes to confidential information
True teamplayer
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
