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Digital Planning Manager

Job Description

In this function, you work within the fun-loving and diverse Strategy & Data team of Publicis Groupe. You will be showcasing your (lack of) music taste in multiple Spotify-playlists with your colleagues and support them with your knowledge and skill in data-informed media performance, technology, and platforms.


You’ll be responsible for developing and executing effective digital performance media campaigns that achieve our clients' marketing objectives. To make this happen, you will work closely with internal teams and external partners to identify target audiences, select media channels, and optimize campaign performance.

What follows is our wish-list, not our checklist. We won’t be looking for ticking all the boxes, that’s why this isn’t a real list either. It’s here to give you an accurate feeling of what being a Digital Planning Manager entails if you ask us.

In other words:

  • You develop and execute digital performance media plans that align with clients' marketing objectives and target audiences.
  • You collaborate with internal colleagues, including strategists, creatives, accounts, data analysts and media buyers, to ensure campaigns are integrated and aligned with overall strategies.
  • You work closely with external partners, including media vendors and publishers, to negotiate rates and secure inventory.
  • You have a Test & Learn mindset and monitor and analyse campaign performance using various tools and techniques, such as PowerBi, Google Analytics and third-party ad servers.
  • You continuously challenge clients and their plans by looking for new channels, technologies, formats, or tactics to deploy within your approach.
  • You develop reports and presentations to communicate campaign results and recommendations to clients and internal teams.
  • Qualifications


    This is what matters most to us. We can teach you our methods, processes, and frameworks, but you can teach us to make them work. As a Digital Planning Manager, it is your courage, thinking and how you connect with others that makes the real difference. The role is always adapted to the personality, never the other way around.

  • You are curious, honest, brave, generous and take ownership. You are ready to help us realize the impossible, while having some fun in the process.
  • You have a critical mindset, because you are committed, and want to put it to use to shape progress for brands, people, and society.
  • You’re passionate about digital media, technology, and marketing, with a desire to stay current on industry trends and best practices.
  • You have experience in digital media planning, preferably with a focus on performance marketing and/or e-commerce, with a strong understanding of media channels and buying strategies. Media agency experience is a plus.
  • You have a knowledge of digital advertising platforms, such as Google Ads, Facebook Ads, and programmatic ad buying.
  • You have experience with using visualization tools for analysis, such as Microsoft PowerBi, Excel, and PPT.
  • You have excellent communication, presentation, organization, and interpersonal skills.
  • You can work independently and manage multiple priorities in a fast-paced environment.
  • You are fluent in English and Dutch and/or French.
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    Digital Planning Manager

    Publicis Groupe
    Contract type: 
    Permanent, Full-time
    Career level: 
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