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Digital Marketing Officer

Eurogentec  est un groupe de biotechnologie internationalement reconnu, faisant partie du groupe Kaneka. Depuis plusieurs décennies, la société est un fournisseur mondial de produits et services innovants pour l'industrie des sciences de la vie. La société a développé une large plate-forme technologique, qui est organisée en business units distinctes, filiales et installations de production. Eurogentec cherche actuellement un/une (m / f):

Digital Marketing Officer

Your mission
You will join our dynamic & creative marketing team and actively participate in our inbound marketing strategy for Europe and US markets. You will coordinate the roll-out of the digital marketing strategy defined by the Global Marketing Manager. You will transform it into operational actions by using the appropriate online tools and techniques.
You will work from our European headquarters in Liège and will collaborate with our US business unit.

Your responsibilities
•Advice, help to build online marketing strategies to generate brand awareness, leads, and conversion.
•Coordinate the global website updates and continuous improvements.
•Work in collaboration with Digital Marketing Project Manager to develop e-commerce activities and digital actions
•Work in collaboration with Project & Product Marketing Manager to coordinate SEO, SEA, and Content Marketing actions.
•Participate to improve and coordinate website usability, UX, and touchpoints improvements
•Help to drive and monitor social media.
•Coordinate the follow-up of the website and digital campaigns KPIs, in collaboration with the Digital Marketing Project Manager, by using appropriated digital marketing tools (such as Google Analytics, Google Adwords, Google Search Console, Semrush,…).
•Manage emailing campaigns in our Marketing Automation Platform. (Hubspot)
•Help to build metrics dashboard to measure online traffic, revenues, and lead conversion to our websites from our digital channels.
•Coordinate digital marketing projects and operations with partners
•Ensure all marketing initiatives are in-line with data protection regulations such as GDPR
•Update Eurogentec Intranet with new content (pictures, corporate news, …)
•Give support to the Marketing Team and other departments on needing matters such as surveys, forms creation, internal emailing, …

Your Profile:
•University or bachelor’s degree in marketing and/or Communication
•2+ of experience in digital marketing
•Executing experience in SEO, Emailing, and paid search campaigns is an asset
•Enjoy working in a team and being autonomous
•Structured approach and knowledge of digital marketing tools/techniques fundamentals
•Basic experience with the Adobe Creative Cloud softwares.
•Pro-active, creative, and passionate about digital marketing
•Rigorous, Result-oriented, problem-solving, and analytical skills
•Positive, open mindset with excellent communication and coordination skills
•Eager to learn
•You have good language skills in French and English

Our offer
We offer the opportunity to work in a dynamic, creative, and challenging environment driven by passion, autonomy, and expertise. You receive a competitive salary package, including extra-legal advantages.

Digital Marketing Officer

Type de contrat: 
CDI, Temps plein
Responsable Marketing Digital
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