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Digital Marketing Lead - Financial Services

The financial services landscape is currently going through a major upheaval, as banks and insurance firms are facing market challenges, demanding client expectations, competition from Tech and Fintech players, and increasingly complex regulatory matters.

This means the focus is on reducing costs and coping with the regulatory push, while achieving profitable growth and promoting innovation.

At EY we go further than just help our clients to deal these changes: we are part of the change, and help shape the financial sector of the future, which is why we built a strong Digital & Customer practice in Belgium.

Our goal is to help financial institutions ride the digital transformation wave, by co-creating innovative ideas, developing prototypes and minimum viable products, and delivering appropriate digital assets.

You will have the opportunity to drive innovation at large incumbents, helping them to become more customer-centric. But also, to drive EY fast growth, You will be working in a challenging and entrepreneurial environment in which you will actively contribute to the further growth of EY. You will work with fun colleagues and an ambitious yet informal culture. We believe it is important to have fun in our job.

Join us in driving innovation at large corporates, helping them to become more customer focused

We help clients in:

  • Design their digital and non-digital marketing strategy
  • Developing strategic concepts by applying service design techniques
  • Defining new (digital) business models
  • Implement the rights tool and process
  • Providing advice on optimal research methodologies to capture client insights
  • Guiding our clients to successfully deliver these to their clients
  • As digital marketing lead, you will:

  • Be responsible for the definition and implementation of the sales strategy on the marketing domain for EY FSO Belgium
  • Manage projects through their complete lifecycle, including monitor the planning, budget and staffing of the team delivering the project
  • Share your knowledge and experience in various domains, depending on your area of expertise
  • Coach and mentor more junior team members
  • Work on co-creation of digital concepts by applying service design techniques on a wide variety of domains (Save & Invest, Loans, Payments, Life- and Non-life insurance, etc.)
  • Provide competitive analysis of potential digital solutions
  • Take the customers point-of-view while delivering the digital assets in the market
  • Apply innovative technologies ( Blockchain, AI, …) to current and future business challenges
  • Identify potential for improvement in the existing customer journeys by analyzing customer data
  • What are we looking for?

  • Professional experience (between 7-12 years), either in consulting and/or in agency, in the financial sector, and specifically in designing or delivering digital solutions in the market
  • Strong sales and business development capabilities ideally combined with a network in the Belgium FS market
  • Solid experience in marketing technologies, data driven optimization, product and customer journey design
  • Understanding of the agenda of the CMO
  • Master degree in a relevant field ( economics,...)
  • An excellent knowledge of business English, and a solid level of French and/or Dutch
  • Strong team spirit, balanced by a healthy sense of autonomy
  • Excellent analytical skills, conceptual and strategic thinking and pragmatic approach
  • Solid communication and presentation skills
  • Certifications such as Agile, Scrum, or other Project Management methodologies are helpful
  • Knowledge of banking or insurance products and processes ( Invest, Loans, Payments, Life- and Non-life products).
  • Entrepreneurial spirit
  • What’s in it for you? As a member of the EY family, you will:

  • Join a fast growing team in a major professional services firm, with a clear career path and room for professional advancement
  • Find yourself at the forefront of the changes in the financial sector, and help define the future for our clients
  • Be part of a leading global organization, with a wide international network, while still making a strong impact on a local level
  • Get extensive trainings, both on technical matters, as well on soft skills and project management
  • Get individual coaching and mentoring and learn from experts, which will support your growth as a professional and as a person
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    Digital Marketing Lead - Financial Services

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