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Digital Advertising Lead

Digital Advertising Lead

Departement: Marketing

Land: België

Regio: Brussel

We are looking for a dynamic Digital Advertising Lead (m/v/x)!

As a Digital Advertising Lead you will report directly to the E-commerce Manager and you will join a great team of 5 enthusiastic people.

Are you passionate about online advertising/marketing and fashion?
Do you have excellent analytical, organizational and time management skills?
Are you a team player and eager to learn?

If you replied positively to the above questions, keep on reading!
You might be THE person we are looking for and who will contribute to the further success story of LolaLiza.

As Digital Advertising Lead you are responsible for maintaining a mix of our online marketing channels.
Some examples:

  • Search Engine Advertising in Google Ads
  • Facebook, Instagram & YouTube Advertising
  • Affiliate Marketing
  • Display advertising through e.g. GDN and Criteo
  • Pinterest advertising
  • This will be a broad function managing a full mix of our online advertising channels, with a goal of driving traffic both to our webshop and our stores.
    Online marketing is growing fast at LolaLiza and budgets are growing with this. Sounds cool?

    Some of your activities:

  • Setting up new campaigns on different channels. Exploring and testing new types of campaigns, ad formats, etc.
  • Optimizing campaigns for their campaign goals (ROAS, traffic, brand awareness) and managing budgets.
  • Cooperating with different departments (E-commerce, CRM, Marketing) to help them set goals and align with the digital advertising strategy.
  • Working on cool projects like customer journey (omni-channel) and integrate all these campaigns for better and more strategic impact. Not easy, but cool to work on and a great chance to learn.
  • Aligning on strategies with third party agencies.
  • Sounds like a lot, but don’t worry, you can use your E-commerce, CRM, and Marketing team members and the agencies we work with. You can also count on getting some training. You can challenge them or be challenged. You are not alone!
  • Who are you?

  • You are smart and are passionate about online advertising/marketing.
  • You have experience with higher budget accounts. Experience in fashion is a plus.
  • You like working with numbers and data. We are an E-commerce team so we are data-driven and have lots of it.
  • You are proactive and you are not scared of pitching new ideas.
  • It would be great if you speak both French and Dutch since most of your team members do. We talk a lot of English as well.
  • You’re passionate about fashion.
  • And if you miss one of these, don’t worry. We are not perfect either.
  • What do we offer?

  • A team where we work on leadership and empowerment.
  • We will work on your personal development.
  • You will start with an onboarding program to get you familiar with our customers and company.
  • A flexible and easy-going working environment.
  • Personnel discounts on the LolaLiza assortment.
  • And, of course, the right salary package plus extra perks.
  • Interested?

    Send us your CV and motivation letter!

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